Restaurant and Bar Marketing Manager Milan

Milan
About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:
Iconic elegance in Milan’s most fashionable neighbourhood. . A 15th-century convent turned sophisticated garden retreat, Four Seasons Hotel Milano is a haven in the centre of Milan’s Fashion District. Fall asleep under frescoes in high-ceilinged rooms, dine on authentic Italian dishes on the airy veranda and recover from a day of shopping and sightseeing with a massage in our sleek, modern Spa.
About the Role



The Restaurant and Bar Marketing Manager sets and executes the media / marketing strategy for the restaurant and bar. 

In conjugation with the Director of F&B, Commercial Director, and Senior Director of Communications, the Restaurant and Bar Marketing Manager plays an integral role in the development and execution of the annual strategic marketing plan comprised of public relations, social media, and marketing communications strategies that support the business objectives. Through strategic thinking and execution, increase awareness and visibility of the outlets and its food and beverage offerings and team, the Restaurant & Bar Marketing Manager also contributes to driving traffic and revenues. The role may also require the involvement in the SPA marketing strategy, creating and executing marketing and promotional strategies to attract new clients and retain existing ones. Simultaneously, the Restaurant and Bar Marketing Manager acts as a ‘guardian’ of the conceptual and visual identity of the relevant outlets.

Key Responsibilities:

Executes all key Restaurant and Bar Marketing initiatives as defined below

Rollout & Sustainment of F&B Commercial Initiatives

Rollout property initiatives to ensure adoption and success

Coordination of R&B participation in corporate global campaigns

R&B Expert

Develops annual R&B marketing strategy and action plan (per FS Guidelines), co-develop and execute business goals 

Design and implement innovative programs that increase awareness of R&B, its offerings and dynamic team

Support review of outlet positioning, marketing plans, promotional calendars and KPI tracking

Leads monthly F&B Marketing Meeting

Digital Marketing

Liase with Digital Marketing team on R&B’s digital strategy and ensure marketing funds are distributed accordingly.

Leads in R&B digital marketing included but not limited to PPC, SEO/SEM, analytics and digital advertising and e-commerce (as needed) to ensure messaging and creative is aligned across all activities

Work in conjunction with Social Media team on R&B's social strategy to ensure creation of content for all F&B social media accounts including ideas, execution, agency management, scheduling.

Lead creatives and briefing of campaigns & strategy with Social Media team for R&B social media channels

PR

Liaise with PR team to ensure proprietary R&B websites are aligned with the R&B’s positioning and business objectives and creative storytelling

Oversee R&B online reputation management by monitoring and ensuring appropriate management of third-party review sites

Lead creation of Press Releases (brief to copywriters) for PR agencies

Liaise with the PR team to plan, develop the public relations strategy for the F&B outlets, such as management and follow-up with PR agency, organizing events, one-on-one interviews with media, KOL’s and key accounts that are potential for the F&B outlets. (Luxury accounts, F&B etc)

Brand/Creative

Supervise the overall storytelling and communication strategy for the culinary and social segment: website, online platforms, collateral marketing

Lead and oversees any R&B related photo- and videoshoots to ensure all R&B visual assets are in line with the FS brand standards

Maintains Hotel’s image library and video banks with related R&B content, and obtain all signed usage rights as needed

Develop and preserves brand, visual identity and concept in all elements of the marketing process

Project manage each collateral item, including the negotiation of costs, a production timeline and the editing of each draft, and ensure final artwork is signed off by all required signees, prior to distribution

Promotions and Activations

Lead outside catering F&B Marketing

Beverage Activations

Lead Activations (50 Best Bars, Bar Shows, etc).

Partnership Activations

Create culinary and social experiences such as seasonal events and happenings to foster revenue opportunities through customer insights and with F&B team.

Build and maintain a close relationship with events intermediaries, organizing happenings that lead to strategic alliances and sales opportunities.
Develop partnership/ sponsorship opportunities

Lead marketing planning for partnerships for outlets with key luxury brands.

Lead Events organization in/out of the hotel together with Catering/F&B Team

Profit Functions

Set and control R&B Marketing Budget and Expenses and is responsible for updating Commercial Director of expenses for forecast purposes

Works closely with the F&B Director, Restaurant Manager and Executive Chef to develop strategic annual marketing plans including promotional and marketing activities and calendars to feed relevant owned communication channels to stimulate revenue opportunities

Track ROI and present monthly results of marketing efforts (PR, Activities & Events) and expenses on a monthly, quarterly, and annual basis

Responsible for processing relevant invoices and purchase orders, and maintain operational expenses for monthly expense management

People Function

Maintains positive client and media relations, develop and build strong connection with local/global press and journalists along side the PR team.

Plays a key role in reputation management, acting as a strategic communications advisor to management by keeping track of public attitudes, developing key messages and managing potential issues and organize responses in conjunction with PR.

Participate in local R&B community and industry events, building a strong rapport city-wide

Attend internal meetings for R&B and will be actively involved in maintaining communication and promotional calendars. Leads R&B Marketing Meetings with ops team.

Responsible for internal communication and R&B outlets playbook

What You Bring:

Behavioural Competencies

Exceptional communication (written and verbal) and interpersonal (coaching, coordinating) skills, required to support a diverse team of employees and agencies on a daily basis

Able to achieve under pressure - multiple tasks and time constraints 

Excellent project management skills - able to conceive and implement projects from start to finish, manage processes and expectations, and build commitment to deadlines, both individually or in a matrix structure with multiple managers and indirect stakeholders

Pro-active and inquisitive mind set to develop problem solving, decision making, conflict resolution and strategic thinking skills

Understands R&B marketplace; well-informed of market trends and user behaviors, including leading marketing strategies unique to this category and evaluating the competition’s marketing communications activities and implements change as dictated by market requirements

Well-organized, able to set priorities and be detail-oriented 

Is an ambassador of the Restaurant and Bar at all times, both inside and out into the community

Technical Skills and Knowledge

Excellent writing, presentation and communications skills, with a strong sense of quality and a creative mind set

Photography skills and an eye for aesthetic

Media relations experience

Demonstrated knowledge of mobile, emerging and social media applications

Knowledge of production methods in graphic arts and collateral

Computer savvy with Microsoft Office and various design programs including but not limited to Adobe Photoshop, Illustrator, and InDesign

What We Offer:

Competitive salary and benefits package.

Opportunities for career growth and advancement within a global hospitality brand.

Comprehensive training and development opportunities to enhance your skills and knowledge.

Employee meals available at the staff restaurant.

Employee recognition programs focused on engagement and career progression.

Complimentary uniform dry-cleaning service.

Schedule & Hours:
This position is based at the hotel and requires flexibility, with the possibility of working varying shifts, weekends, and holidays, as needed. The candidate must have the legal right to work in Italy.